The Office of Control is a fictional organisation and an art project about the psychology of authoritarianism.
Through training films, commemorative plaques, plans, diagrams and institutional objects, it shows how the ordinary mechanics of architecture, bureaucracy and process become instruments of coercion.
Its premise sits close to the present: economic bifurcation, fragmenting social contracts, and power reverting to extractive norms — administered not by force but through digital media, behavioural economics and automated administration.
At its centre is the Coercion Models Library, an expanding catalogue of the mechanisms that make ordinary people complicit in systems of harm, such as moral licensing, anticipatory compliance and economic apartheid. It shows not that humans are good or evil, but how systems exploit what humans are.
Max Gadney bio
Max Gadney is an artist and designer.
For 27 years he has designed the digital systems through which institutions observe and steer people — behavioural interfaces, data extraction, audience research and information visualisation — for organisations including the BBC, the FT and Google.
He is the author of The Office of Control.